Cross-media marketing enables brands to align their marketing with the way today’s digitally enabled consumers shop.
Add real value to your outdoor promotional and sampling activities by combining them with your other marketing initiatives to develop a multi channel campaign. By seamlessly combining various media channels, such as printed direct mail, websites, Social Media, e-mails or SMS, you will establish and maintain a truly customer-focused communication cycle.
This will help you maximise the impact of your outdoor campaign and enable cross promotion: boosting brand engagement and helping you achieve measurable results as part of an efficient and effective multi channel campaign. The actionable value of using cross-media strategies is the data and information gathered through the campaign; something that is hard to do through traditional promotional events alone.
“Marketers report an average ROI improvement of 35% for multi channel campaigns over single channel campaigns” [Print In the Mix]