Promohire partnered up with agency Mission Media to deliver three Belvedere branded Tuk Tuks for the brand’s latest activation. Complete with Belvedere’s brand livery, the colourful promotional vehicles shuttled guests around the Soho area throughout London Fashion Week to ensure editors and fashion show-goers got to their destination on time. The Tuk Tuks also enabled them to find time to visit Café Belvedere to fuel and re-charge with an espresso martini!
Belvedere Vodka has been defined by Polish rye and superior natural ingredients since its inception and, as the original luxury vodka, Belvedere brought the iconic cocktail – the espresso martini – back to its spiritual home in Soho. The drop in pop-up was open during London Fashion Week, providing both style and substance for the ultimate fashion crowd, shoppers and vodka connoisseurs alike. Belvedere in Italian translates to ‘beautiful to see’ and inspired by this concept the brand brought to life Café Belvedere; a premium, industrial style coffee shop, serving only the ultimate espresso martini. The espresso martini’s origins are traced back to London’s Soho in the 1980’s. Belvedere wanted to bring their own twist on an iconic classic back to the same vibrant area.
Promohire's agile Tuk Tuks are the perfect choice of vehicle for a city campaign. Our production and installation teams delivered the required high spec finish when transforming the three vehicles for the brand, and our logistics team ensured they were in the right place at the right time over the 5 day activation. Promohire managed the storage of the Tuk Tuks in central London when they were not being used, and we also provided the drivers for a complete solution.
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