Promohire wins FMBE award for Cadbury activation

We had a great evening at the sci-fi themed FMBE Awards 2017, and were thrilled to be awarded the Bronze award for our campaign with Jackanory and Cadbury!

Back in March, we collaborated with brand experience agency Jackanory on the launch of a double decker bus activation for Cadbury. The campaign results far exceeded expectations and it was considered a resounding success.

In conjunction with Sainsbury’s, this activation was all about creating brand advocacy for Cadbury, and the public nature of the campaign aimed to deliver a wider experience for brand fans. The campaign stands out as a memorable and inclusive experience for those wanting to engage with Cadbury, and it integrated seamlessly into the wider TV and ATL campaign.

Definitely one of Promohire’s favourites, this bus conversion was complex and creative. Including a kitchen installation to serve up delicious Crème Egg treats, Snapchat filter walls, a scramble pit activity zone, digital window and various props, this bus was engaging and fun. Most of all however, it delivered real results.

You can read more about what we did here, and there is a gallery of images below for you to scroll through for some inspiration!

Did you see Jackanory's short video of the campaign?

Cadbury Creme Egg Spotters' Hide Bus Tour from Jackanory on Vimeo.

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