Christmas is a time for sharing, and that applies to marketing campaigns too! Everyone’s up for a seasonal experience with a freebie, so there’s no better time to deliver a big campaign that really brings the festive spirit. But how can you ensure it does more than get people talking and actually gets shared to family, friends, and followers online?
Here are 8 marketing tips to help you create a Christmas campaign that your audience will photograph and share for maximum impact.
Turn your vehicle into a seasonal centrepiece and content backdrop.
A branded vehicle naturally grabs attention, but adding a Christmas twist can make it even more memorable. It could even act as a customised sleigh or mobile Christmas grotto, along with bold festive branding!
Additionally, oversized props, lighting, or interactive features will create more opportunities for photos and video. Want to see how a vehicle can factor into your experiential event? See the 7 festive vehicle hire ideas to learn more.
There’s something special about a surprise arriving at your door.
Doorstep campaigns give you the chance to create a more personal experience and takes your brand directly to your audience, rather than waiting for them to find you. This could mean delivering gifts, product samples or personalised packages – and this create some great opportunities for content.
With reactions, unboxings, and product reviews, it's the type of marketing that can make a huge impact!
But brand activations like these don't just happen, and you’ll have to think about scheduling, logistics, and fulfilment. Read our guide to running a doorstep campaign for advice.
The right celeb can expand your Christmas campaign’s reach to millions.
Influencers can give your live experience a serious engagement boost, especially when you work with creators who appeal to your specific audience. Whether they’re handing out product samples, posing for photos, running a demo, or simply taking part, the content they film can quickly spread like wildfire.
Some brands put influencers first, with a VIP day ahead of the public-facing event. It’s great for spreading awareness, controlling the message, and ensuring influencers make the best content.
Interested in learning more? See how to choose the right influencer or the 8 collab ideas that drive engagement.
A fun game ensures people will spend more time with your brand.
The promotional vehicle is your festive backdrop, a free drink sets the warming mood, but what will make guests want to stop and actually take part? A challenge, game, or prize draw can be just the ticket, encouraging people of all ages to get involved.
The longer guests spend with your Christmas marketing campaign, the more conversations you can have and the more content that'll be shared online.
Be sure to check out the top gamification ideas for more inspiration!
Make your winter activation into a content creation hub.
Why settle for one great venue when you can hit up recognisable landmarks, shopping destinations, and other festive hotspots? You could even book a live studio day with the perfect winter setup – ideal for snapping images before your Christmas marketing campaign goes live.
And while modern activations are all about user-generated content, don’t forget to hire a professional photographer or videographer, too! They’ll record the best moments, ready for use on web and social media channels.
Why not let us capture the magic of your campaign? Discover our content capture services and get the full lowdown on the options available.
Something to keep, remember, and show off to friends and family.
A personalised gift or limited edition product can give people something tangible to take home. Alternatively, encourage them to snap Christmas-themed selfies to remind them of the day as well as your brand.
You just need a festive backdrop, a photo booth, and plenty of guests looking to get into the festive spirit. This setup can help customers connect with your brand on a more emotional level, especially when attending with close friends or family members.
Discover our photo booth hire service and get in touch for more info!
Bigger really can be better, especially during the holiday season.
Going the extra mile can make your campaign a true cracker of an experience. It’s not just about being seen – it’s about creating a wonderland guests can’t help but explore.
This can mean hiring a double-decker bus or Airstream as an immersive walkthrough, then using a smaller promotional vehicle for gifting or free hot chocolates. Each can be branded for consistency, while bringing something unique to the experience.
See our tips for running a large-scale campaign to find out how to get it right.
With so much to think about, you need reliable help and support.
The right support does more than just take the hassle away – it translates to a smoother experience with plenty of laughs, smiles, and that all-important user-generated content.
From choosing the right promotional vehicle and planning your route to logistics, staffing, and content capture, we can handle the details and keep everything on track.
So, whether you’ve already got a seasonal idea in mind or you’re still working out what’s possible, we’re here to make things easy from the start.