11 min read
7 promo support services to level up your next campaign
Deciding to hire a promotional vehicle to use for a brand activation or product launch campaign is the first of many decisions you will need to make to ensure your event is a...
9 min read
How to do product sampling with a promotional vehicle
With proper planning and preparation, product sampling campaigns are proven to be an effective way to introduce a new product to your target audience and get their feedback. What...
7 min read
A Quick Guide to the Top Product Sampling Locations for 2021
How do you hold a successful product sampling campaign when so many traditional locations get ruled out?
Before our lives were turned upside down by the Covid-19 global pandemic,...
6 min read
Five creative product launch ideas to inspire your campaign
As marketers are having to think outside of the box for Covid-friendly campaigns, it can seem like everyone is going virtual. At first this was a clever way to pivot and stand...
6 min read
Why are product launch videos important for brand success?
According to growth platform HubSpot’s research, upwards of 50% of consumers want brands to produce video over and above any other type of content.
Time after time, video trumps...
5 min read
How branded vehicles can support product sampling campaigns
So, you’re planning a product sampling campaign. You’ve got the samples and the locations lined up, and you’re looking forward to seeing how people react when they try out your...
5 min read
Event Planning Post Covid-19 – 5 Safety Tips
Has your product launch or brand awareness activity been on the back burner during the Pandemic? You’re not alone. According to Better Retailing, stores are likely to face an...
6 min read
Product launch ideas in a post-lockdown world
In the wake of Covid-19, brand events and product launches have changed. With potentially more flexibility for people to work remotely, targeting audiences may feel more...
