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Piaggio Ape activation events, Piaggio Ape product launches, Piaggio Ape product sampling, Piaggio Ape events, Piaggio Ape case studies

Mobile Food & Drink Carts

These classic Italian vehicles are compact, agile and brimming with character. With ample room for a barista-style set up or mobile bar, the Piaggio Ape is ideal for drinks sampling and one-to-one activity.  

Brands can take their activations a step further by offering memorable doorstep sampling or consultation experiences to influencers and journalists ensuring you stand out from the competition 

Small but impactful, the Piaggio Ape mobile food and drink cart has a flexible interior that can be adapted easily into various sampling configurations. Depending on your requirements, the Ape also has rear and side hatches for coffee machines, chiller fridges, discreet power units or storage for giveaways.  

Our team of specialists will wrap the exterior and decorate the interior of the van to showcase your brand and provide a localised, immersive experience.

Our Work


Below is a sample of some of our projects. Each image leads to a mini gallery.

See Our Case Studies

Piaggio Ape Pros and Cons

Long Term
Campaign Hire

Piaggio Ape hire for Haagen Dazs sampling campaign

While we offer longer term Piaggio Ape hires, they can also be purchased and transformed into mobile drinks carts, food sampling vehicles - or something completely different 

As well as vehicle purchase and conversion we offer: 

  • Managed logistics
  • Mechanical assistance 
  • Chiller vans & support vehicles

Does your campaign have a lot of moving parts? Why not check out our Costs and Services Guide for a more specific explanation of how we can support all aspects of your campaign.

Costs and Services Guide

Short Term
Activation Hire

Piaggio Ape hire for retail store opening

A five-day multi-site activation over consecutive days would include: 

  • Complete custom exterior wrap 
  • Logistics package, including a driver, fuel & congestion charges 
  • Video & photography support (for one day) 
  • Professional barista coffee making facilities 
  • Generator provided

Got different plans for your activation? No problem! Use our budget calculator to find approximate costs for your activity.  

Try Budget Calculator




Dimensions for our smaller Piaggio vans are L: 4.25m x H: 1.5m x W: 1.3m.



The unladen weight of the Piaggio Ape hires is 0.5 tonnes.



Piaggio Ape hire includes a logistics package with a driver, for the duration of your activity.


Ideal for Food & Drink Sampling

Piaggio Apes are particularly suited to drinks sampling, but giveaways and limited food sampling options are also a hit.


Ideal for One to One

Whether you are looking to provide private consultations or sampling opportunities, the Ape delivers on truly personalised experiences.


Ideal for Video Content

We can provide photography and film support to capture your activity and increase campaign reach across social media.

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