A great promotional campaign will excite the public and encourage them to get involved. But that takes the right people – and it's where event staff like brand ambassadors come in. Hired to make your company look good, they add that all-important human touch to your campaign.
Read on to learn what qualities to look for when hiring promotional staff. You’ll also discover how the Promohire team can manage this process for you!
Know what your brand ambassadors should be doing, when, and why? Are they handing out samples, generating buzz on social media, or demonstrating a new product?
Brand ambassadors act as the friendly faces of your campaign, but if you’re giving out artisan ice creams, then you may need ice cream specialists instead. Likewise, there’s more to a great coffee than pressing a button, and that’s why baristas are a popular hire.
Our guide to staffing outlines who you can hire for your campaign.
Your promotional team should embody your brand. Confidence, approachability and passion can sometimes go further than a stacked CV. That said, you do want someone with enough experience to help ensure your event goes smoothly.
We recommend looking for brand ambassadors who are experienced with promotional vehicles. They’ll have worked with vehicles like the H-Van, Renault Estafette or sampling van, and understand how they fit into your campaign.
Here’s one of the biggest reasons not to go with internal staff: they’ll get tired quickly as the day wears on. Trained event staff know how to keep spirits high, both for themselves and their fellow promo staff.
Being able to keep passion levels high, even when running an 8-hour campaign, is key to ensuring there’s little (if any!) downtime. In turn, you’ll maximise your reach, as the last hour will be just as effective as the first.
The best brand ambassadors will know what you’re about and fully understand the products they’re advertising. They don’t need to be experts, but they must understand your message and values – along with why these matter.
A quick walkthrough before the event kicks off isn’t enough for a standout performance. Instead, you may want to host a pre-campaign training session and provide a briefing pack with talking points. This could include:
Looking at past projects is a great way to see if an agency has the right promo staff. Ask to see event staff in action, either working with guests, handing out gifts, or running the experience. This can help you envision your event before it happens.
Photos and videos are a big part of any successful campaign, so there are bound to be some examples to check out. We recommend reading our article on the importance of images and reels for live campaigns.
Unless you have an agency you trust, it’s best to let us manage the process for you! We have a robust network to pull from, ensuring our clients have access to the finest brand ambassadors in the UK.
Whether you need an event manager or event security, we’re here to help. Click below to see our promotional staffing services, then fill out the form to discuss your project.