In beauty advertising, image is everything. Brands chase for the glitziest shots, the most glamorous models, and gorgeous video content that can’t be ignored. This also applies to every facet of marketing – including the latest beauty event! That comes down to crafting an experience that’s visually attractive, on-brand, and instantly shareable.
Here’s how to design a live beauty experience that your audience can’t resist.
Beauty brands often take ideas that have worked before, then run with them! It’s a great way to design a beauty event that hits new heights, with all the kinks ironed out.
First, you’ll need to find a live experience that got people talking; be it a glossy lipstick launch, dazzling product demo, or a cosy café experience. From there, you’ll want to consider what made this past beauty experience so shareable.
See our 10 favourite beauty advertising campaigns for inspiration.
Beauty events often visit multiple places quickly, making logistics a hassle. Thankfully, there is a solution! Promotional vehicle hire provides a mobile hub that's ideal for doorstep drops, makeup and fragrance testing, and serving drinks and samples. Some beauty brands even use them as immersive spaces!
The Airstream is one of the most sought-after vehicles – and it’s not like they’re easy to find! Brands like Charlotte Tilbury, FENTY Beauty, NARS and SEPHORA have used them to deliver jaw-dropping experiences – with product walls, beauty bars, and photo stops as part of the action.
When it’s time to move on, you just close the hatch and hit the road in style. See why promo vehicles work so well for beauty events for more on this growing trend.
Beauty advertising works best when it encourages fans to capture the glamour and share it online! A custom backdrop with your logo will help set the scene, but there’s plenty you can do for extra impact.
Here are some ideas for your next beauty event:
If you’re looking to encourage the most social content, our guide on how to make your beauty campaign a social media success is there to help.
Colour plays a big role in all types of beauty advertising, including live events. Your chosen shades must echo your brand identity, and it’s often smart to pick a couple of branded colours fans typically associate with beauty and skincare.
Charlotte Tilbury, for example, showcased their latest make-up compact with a pink and rose gold setup, with matching plinths, seats, and beauty bars. The photo-op featured darker accents, along with coloured floors for some extra wow factor.
Your colour scheme should act as a throughline for consistency, including the props, patterns, text and imagery.
Lighting can make or break a photo or reel. It sets the mood, flatters your guests, and ensures your beauty products look their best on camera. You could try:
Avoid harsh overhead lights or bulbs that could distort your carefully chosen colour scheme. Natural lights, ring-light mirrors and softly diffused LEDs work for all things ‘beauty’, creating an atmospheric glow that encourages picture taking.
Whether it’s a fragrance, lipstick, or skincare formula, there’s one surefire way to get your product seen – and that’s with a 3D prop! Note, this takes a skilled team to get right, with experience in promotional design and build.
A giant bottle or compact puts your product in the spotlight, framing it as a ‘must have’ item. And the more realistic your prop looks, the more impressed your fans will be and the more pics they’ll snap and share.
Beauty brands typically display these around product demo areas, near the queue to enter the beauty event, or mounted onto their promotional vehicles.
When it comes to live beauty experiences, every detail matters – and we at Promohire understand that better than anyone. We’ve worked with the world’s biggest beauty, skincare and fragrance brands, and we’re excited to hear your ideas!
Our team delivers a specialist service from promotional vehicle hire to custom builds, staffing, sampling, venue planning, and more. We also work on vehicle-free campaigns.
So, if you’re excited to start planning your event, get in touch. Together, we can craft a beauty event that’s every bit as special (and shareable!) as your brand.