Experiential events help brands build hype around their latest products. But with so much to think about, it takes a reliable partner to make it happen – and at Promohire, we give beauty brands the support they need. Our team can manage every facet of the project, for results that scream glitz, glamour, and customer engagement!
Here’s how we can help you make your experiential campaign extra special. There’s too much to cover in one article, so see our support services for more info.
The promotional vehicle is the engagement hub where everything happens. It can be the backdrop to selfies, storage for freebies, and a branded walkthrough that puts guests at the heart of the action.
Your vehicle can also be used for live studio photoshoots, landmark tours, and delivering to influencers and media houses! Through bespoke design and build, we can provide:
All of our vehicles can be customised for your experiential campaign. Check out QV Skincare’s Airstream and Liberty’s nimble Piaggio Ape for two very different beauty campaigns – both featuring promotional vehicles that were tailored to their events.
Got a new lipstick, compact, or blush to advertise? Let the world know by creating an experience that’s instantly shareable.
This comes down to customer engagement. The more fun and immersive your experiential event is, the more people will shout about it. Drop influencers into the mix to expand your reach, or pick engagement extras that will make your brand a social media star. Consider:
At Promohire, we can provide the branded touches and engagement extras you need – all made bespoke to you. See Charlotte Tilbury’s love heart game for example! It featured a 3D heart with internal wiring, so a random prize could be won each time.
With vast experience of beauty brand activations, we know what works and what doesn’t. That’s why we often recommend small touches that make a big difference.
If you need specialist staff to help serve samples, we can send brand ambassadors who have the experience to combat fatigue and keep spirits high. We can also source venues that are proven to work for beauty brands like yours.
Then there’s expert advice and insight. Hollister wanted to keep the line for its matcha activation, as queues are great for creating a buzz. With the right balance, they turned a wait into a key marketing tool. It’s this sort of insight you can expect from Promohire!
Check out these 10 beauty campaigns to discover what’s possible with Promohire.
Behind every campaign is a mountain of logistics. The vehicle, products, samples and props must all arrive safely and on time. That’s where our fulfilment service comes in.
Take Fenty, for example. Their campaign doubled in scale, meaning more beauty stations, more stock, and more people on site. We provided two support vans to keep their promotional campaign going – with each van acting as a mobile stockroom.
We can also store large amounts of stock at our premises, then deliver them with the vehicle in time for your brand campaign. See our sampling and fulfilment guide and how to run a product sampling event for helpful advice.
Your experiential event may last just a few days, but the right content can work for your beauty brand long into the future. That’s why it's a great idea to show your campaign in action – with plenty of shots and reels to share online.
From the glamour of makeovers as they happen to influencer appearances, we can film the moments that matter so online fans can still get involved. The result? Polished, branded assets you can use in future marketing and share as proof of success.
While guests and influencers post their own content, a videographer ensures you get high-quality visuals that reflect the scale and sparkle of your campaign.
Want a partner who can bring all aspects of your campaign to life? If so, your journey begins with the free discovery call. We’ll discuss your needs, explore ideas, and look at ways to make your brand activation a true showcase for your beauty brand.
Hit the button below to visit our dedicated beauty and skincare page, where you can use the calendar to book a call at a time that suits you.