Influencer collaborations have become a powerful way for brands to capture attention and connect with audiences. But the best collabs don’t stop at social posts. They turn ideas into experiences, and bring creators and brands together in ways that people can see, join, and share.
Done well, they create buzz and drive engagement. So, why not get inspired with our favourite influencer collaborations, ranging from sampling events to fashion tours?
Famed Wimbledon winner and UK favourite, Andy Murray partnered with Walker’s Shortbread to become their very first celebrity brand ambassador.
This celeb/influencer partnership didn’t just work thanks to his star power: Walker’s loved his passion, while Andy chose Walker’s due to their Scottish roots.
His first role? To step up his game and don a racket made of shortbread biscuits. With initial photos out of the way, it was time to serve up some delicious biscuits, strawberries and cream to the public. It’s the perfect example of an influencer collaboration hitting its A-game thanks to shared values – something everyone can get on board with!
Need the ideal face for your brand? See how to pick the right influencer for advice.
Known for Love Island, Strictly and more, Dani Dyer hit London with an open-top bus complete with roses and a gloriously pink design.
The bus was customised to promote the influencer collaboration between Dani and fashion brand In The Style. A real head turner, this vehicle travelled across the city to champion feminine fashion and connect with young women from all backgrounds.
This influencer partnership shows how great visuals and a glamorous personality can take marketing to a whole new level. See Dani Dyer’s experiential campaign for the full fashion lowdown.
Football personality Alex Scott became the face of M&S ‘Make Your Move’ activewear campaign – and more specifically their Goodmove fitness range.
The goal of this brand influencer collab was to blend star power and quality clothing to attract a younger, more health-conscious audience.
Alex Scott modelled various items for the brand and was made the lead of an influencer-led photoshoot. Here, she was chauffeured across London in a fully branded promotional taxi cab.
This type of collab is hugely popular and one of the biggest influencer marketing trends today.
Celeb Pete Wicks brought heat to the streets with his 2026 influencer collaboration.
Perched in a fiery milk float and dressed in a sharp white suit, the star a big statement to celebrate Kellogg's Hot Honey cereal, in partnership with Bidlea Dairy.
This on-the-road photoshoot combined eye-catching visuals with real-world engagement. With a well-known personality at the centre of the action, the campaign generated buzz both in person and online – while lucky locals even got the chance to sample the latest flavour.
Combining bold flavour with a famous face is a fantastic way to reach customers. If you’d like more inspiration, see our rundown of the 8 best influencer collab ideas.
Known for his time in EastEnders and I’m a Celeb win, Joe Swash is no stranger to influencer collaborations.
He’s also big on trying new flavours and recipes, and this made him an obvious choice for Richmond’s ‘meat-free sausage’ campaign.
This marketing tour took to the streets all over the UK, where Joe posed for the cameras and fired up a grill so people could try the latest veggie option. The idea was to go local, hitting residential streets where shoppers live instead of big-city landmarks.
Want to try something similar but don’t know where to start? See a brand’s guide to influencer events for a comprehensive intro.
This Korean fragrance brand wanted an event that would produce lots of influencer-led content.
Their idea was a strong one; invite the hottest creators to pose with a branded tuk tuk (in reference to their origins) and sample the scents in honour of its UK launch.
Aside from various micro and nano influencers in attendance, this experiential event also put the founder front and centre – giving new fans a look at the man who started it all.
See Born to Stand Out’s multi-city launch and check out how a brand founder can partner with local influencers to make a big impact online.
Influencer collaborations can also be used to surprise lucky competition winners – making an even bigger deal of marketing gold.
This was the case when LG teamed with ex-footballer David James to hand big-screen TVs to twelve lucky entries.
Smiling faces, a famous sports personality, and a fully branded van all combined to make this doorstep campaign one to remember.
Visit our LG case study to learn about this event in more detail, or visit our guide to planning a doorstep campaign to get your project moving!
With so many moving parts, it’s easy to get stuck in the details – and this can leave your campaign stuck in limbo. So, we’ve created 6 helpful tips to keep momentum going.
Click below to start planning the right way and avoid the common pitfalls.
And if you need someone to handle the whole campaign from start to finish, we can provide everything from logistics and venue planning to content capture.