Launching a product takes more than a slick social post. If you want people to part with their money, then you need to make an impact – and that’s best done in person! But if you’re short on product launch ideas, then you may be wondering how to turn heads and get people talking.
Read on for our top five product launch campaign ideas, all designed around bold thinking and real-world engagement.
You can’t expect your audience to care about your product until you’ve told them how amazing it is. And with a gorgeous promotional vehicle, you can do just that!
Hit the road with a vintage Campervan, embrace French style with the Renault Estafette, or use a classic Airstream as a walk-in experience. Don’t worry – we at Promohire have an entire fleet for you to choose from!
Allow guests to see your product for themselves, too! You could hold a ‘try before you buy’ experience, have promo staff run a demonstration, or even give out free samples.
Don’t know how a vehicle fits with your plans? See how to run a product sampling campaign with a promotional vehicle for more info.
When it comes to PR stunts, size matters – and that’s why oversized props create instant spectacle. Design a jaw-dropping visual to grab attention, like a huge model bursting from the roof of your promotional vehicle. It’s just one part of our custom design and build service!
You can then take your prop out on the road and use it as a unique backdrop. It’s one of our favourite product launch ideas – and one that’s guaranteed to turn heads!
To learn more about going big, visit our expert guide to supercharging your campaign.
A good collaboration adds glamour, excitement and authenticity to your campaign.
Take it from Studio and Richmond. These brands invited the comedian and TV personality Joe Swash along to help add extra weight to their campaigns. They put him front and centre, taking plenty of photos for use online.
As launch campaign ideas go, few options excite an audience quite like getting a well-known face on board. If you’re interested, see our guide to running a doorstep or influencer campaign.
If you really want people to remember your product, make them part of the action. Whether it’s a game, a challenge, or a live performance, these moments are tailor-made for social sharing.
Examples include spin-to-win prize wheels and claw machines, and the Haagen-Dazs surprise DJ pop-up booth (above)!
The goal is to spark emotion, like laughter or curiosity, and link it with your product. These product launch campaign ideas don’t just grab attention – they make memories and amplify your brand.
A seasonal campaign is a great way to present your product as a must-have solution. So, if you're launching a new ice cream in the summer heat, you’re onto a winner. Likewise, a Christmas campaign can position your product as the hot new item – and one your audience should quickly add to their wish lists!
It’s also a way to get people thinking of your brand at a certain time of year. Mint Velvet, for instance, handed out free hot drinks and clothes to lucky guests who stopped by during their winter campaign.
Then there’s the SHEIN Christmas countdown, complete with double-decker buses, free drinks, and guest appearances from Santa and his elves.
With these product launch ideas, you’ll be able to showcase your new product in the best way possible.
So where do you start? We recommend exploring our diverse promotional fleet and then using our on-screen budget calculator for a free estimate.
Or if you’d like help bringing your product launch campaign ideas to life, click the button below and fill out some details to submit your brief.