Looking for a great space for your promotional campaign? It can be hard to know where to start. You want somewhere with plenty of foot traffic, and that’s in the heart of the action for maximum impact. Read on for our list of the top cities in the UK for running a brand activation.
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As the nation’s capital, it’s no surprise that London is the first choice for many brands.
This location has high footfall, with people of all ages. It’s also a highly cost-effective spot that never underperforms. With enough space for larger campaigns and displays, it’s the ideal spot for double-decker buses. Victoria Station is another fantastic venue, serving as a hub for weekday commuters and weekend shoppers.
As the fifth most visited attraction in the UK, South Bank is a tourist hotspot and incredibly picturesque – and that makes it prime estate for pictures and social media content. If you take a walk along London’s South Bank, you’ll likely see promotional vehicles like Citroen H-Vans, Renault Estafettes and modern sampling trucks.
With a weekly footfall of one million, plus a dwell time of around two hours, it’s a great choice for every type of brand activation. London has two Westfield locations; one in White City and one in Stratford. Both can fit larger vehicles like a custom Airstream or modern double-decker.
As the biggest metropolitan area outside of London and a major travel hub, the city is ideal for any brand activation or promotional campaign.
This combines a train station and shopping centre into one venue, so there’s extremely high foot traffic with a footfall averaging over a million on a weekly basis. The footprint is around 6x6 metres, so it’s best reserved for small and medium promotional campaigns.
The Bullring has several spacing options able to accommodate vehicles up to 15 metres long. So, it’s perfect for exhibition vehicles, double-deckers, Routemasters and Airstreams. And with over 750,000 visitors a week, many brands make it their go-to choice for sampling campaigns.
Linking the Bullring to major shops, the high street provides a vibrant backdrop for larger-than-life promotional campaigns. As a busy shopping area, featuring some of the finest names in retail, this space naturally boasts crowds of all ages – just waiting to experience something new.
A diverse audience makes Manchester a hotspot for those willing to take their campaigns on the road.
This upmarket shopping complex offers a mixed-use space where business meets leisure. Footfall reaches over 100,000 weekly, so why not make it your own with a large promotional vehicle, 3D props, and branded furniture?
Right in the city centre, Manchester’s Wellington Gardens offers a mass-market demographic. Large sites of around 20m x 10m are available and weekly footfall is very high at well over half a million.
Just to the West of Manchester, this maritime city is highly metropolitan. It’s so close, in fact, that you could visit both cities over one fairly local campaign.
A venue that always delivers superb results, Liverpool One is a prominent space in the heart of the action. Half a million people take to this area per week on average, and most spend over an hour on site. This spot is 12x12 metres, which is large enough to accommodate a modern bus.
Liverpool’s number one attraction and the most visited multi-use attraction outside of London, this is one venue you won’t want to miss. Be it a Piaggio Ape, VW Camper, or large bus, this location can handle them all.
The capital city of Wales is also its largest, and with a concentrated centre, this is a wonderful place to stop on a UK promotional campaign.
The city sits on a fairly direct route to London via the M4, making it ideal for a tour involving other cities like London, Reading and Bristol. There are multiple sites in the same area to choose from, including the waterfront Mermaid Quay, but the main venue is the tightly packed city centre itself.
See our guide to the top campaign locations for inspiration.
People come from far and wide to visit Brighton’s pier, and in areas like the marina, you can expect a dwell time of around 3 hours. That’s longer than almost any other venue!
So, why not give tourists something to enjoy by taking your promotional vehicle to this lively city? A beachfront display can really get your brand activation noticed – just as Hush did with its fully custom Airstream.
When it comes to live campaigns and brand activations, it can be hard to find the best venues in town. That’s why many brands come to us for location planning services, whether it’s sense-checking, consultancy, or full project management.
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