All great campaigns start with a polished brief. Essential for getting your project off the ground, it’s the best way to get your thoughts together, build a plan, and ensure everyone’s on the same page. But getting started isn't always easy.
This campaign checklist is here to help! Read on to see exactly what to include, and then send us your brief using the form below. Once we have the basics, we can arrange a discovery call to discuss your project in more detail.
Get your campaign brief started by writing down the following information...
Why it’s happening: Whether you’re launching a new product or trying to target a new audience, we need to know about it. This info can also help us recommend a particular vehicle, based on our experience and your target audience.
What you hope to achieve: Everyone wants maximum exposure, but end goals can still be very different. Maybe you want more subscribers, followers, or to hand out a set number of samples. You may just want to show your brand off in a new way!
How you’ll go about it: What will you do to make your campaign special? You could hand out free samples or gifts, or run demonstrations, games and competitions. Alternatively, it could mean getting influencers involved or visiting publishing houses.
For more help at this early stage, see how to plan your campaign in 8 simple steps.
Every campaign has its challenges. You could run into venue and power issues, or you may lack the staff needed to put on a show and get the public involved.
With our promotional support services, you’ll have all the help you need! These range from location planning and logistics support to expert videography. We can even keep your ambient stock safe through our sampling and fulfilment service!
Tick the service you need and provide a brief description in the campaign overview.
Do you have a campaign brief, timesheet or mood board that you’re working from? Whether it’s a finished PDF or a work in progress, we want to see it! Just choose the files you want us to see, then submit them along with the form at the bottom of this page.
These documents can include slides, design mock-ups, and a description of your brand guidelines. The more we have to work from, the quicker we’ll grasp your vision.
Every campaign checklist should include hire period, which is how long you'll have the promotional vehicle in your possession. For now, simply tell us whether you need it for days, weeks, or months. Hire period is different to activation days, and if you’re running your campaign over four consecutive weekends, this will likely count as a month’s hire.
This information lets us check availability and provide more accurate quotes, but don’t worry if you’re unsure – just tell us as much as you can to get the ball rolling.
Your campaign brief should include the amount you can spend, and not just on vehicle hire. It also extends to location hire, the cost of support, and how much you’re willing to spend on customising your promotional vehicle.
Knowing your budget at this stage means we can look at ways to make your campaign as cost-effective as possible. We could even source low-cost materials that make a big difference, making your guest experience better than you imagined!
Our guide to creating a campaign budget will help you get these figures together.
Is your activation going live in the first week of August? Maybe you’re targeting December 1st to kick off the festive season. It doesn’t have to be an exact date just yet, but you can still give us an idea as part of your campaign brief.
This essential information acts as a deadline for when everything must be ready to go live. Most campaigns take around 3 months to prepare – giving us time to collaborate on the design, carry out the internal build work, and more.
With the UK's most diverse promotional vehicle fleet, you’re spoilt for choice! This of course depends on availability, so you’ll want to secure your vehicle as early as possible. It’s the best way to ensure you get exactly what you want and don’t have to compromise.
If you don’t see what you need in the dropdown menu, select ‘other vehicles’. We can source any rare vehicle you’d like - from vintage Cadillacs to the futuristic VW Buzz.
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Just fill out the form below, and we will get in touch.