A promotional campaign is the perfect way to show what your brand's about. But to show your brand at its best and make a splash online, you’ll need the right content capture equipment and someone behind the camera who knows what they’re doing.
Read on to discover why promotional videography/photography is so effective, and what Promohire’s content capture team can do for you.
About promotional photography / videography
Even great campaigns become yesterday’s news, but with our vehicle photo and video services, you’ll have evergreen content that never goes out of style.
- Your campaign will be immortalised with high-res content
- You’ll show your brand actively engaging with customers
- Receive crystal-clear images for websites and social feeds
- You tell your campaign’s story through impactful visuals
- Online followers get to become a part of the action
For more reasons to choose an event photography/videography capture service, see our article on the importance of campaign images and videos.
What can an expert do that my team can't?
It’s not enough to just be good with a camera. Promotional videography takes experience, professionalism, and some of the best equipment in the business.
Bring hi-tech equipment – With high-definition cameras, tripods, aerial drones and more, we’re fully equipped to take content capture further. Our event videography expert will carry this equipment to the venue and set up early if needed, never missing the perfect moments.
Give immediate access – Unlike your own staff, who may have other things to handle, our videographer will be there for one reason. They can shoot throughout the day, then provide the raw materials so you can post online ASAP.
Have an eye for shareable content – Not everyone understands what works on different social media channels. We know that your Instagram content differ from what goes on YouTube, and can provide pics, reels and longer videos as diverse content.
About Promohire's content capture services
We tailor our approach to your campaign brief. Whether we’re there for one morning or the whole weekend, you’ll have the content you need to make an impact.
Promotional photography
High-resolution stills should capture your campaign’s greatest moments. From stunning shots of your promotional vehicle to images of staff laughing along with guests, these make for superb gallery content and social posts alike.
Good event photography means shooting your vehicle in action and the people who make your campaign happen. We’ll snap pictures of everyone having fun on the day – from chatting and sampling to posing with a prop or backdrop.
Video shorts / social media reels
With video content (and particularly shorts) being more popular than ever, you shouldn’t just stick to promotional photography. So, play to your audience with short reels that highlight the best of your event. We can record every element, including the fine work of our design and build team.
When it comes to promotional videography, we can film multiple reels showcasing your event and then supply them to you, ready to go live.
Long-form event videography
While reels play well on social media channels, there are times when you want something a bit more comprehensive. That’s where long-form videos come in.
We can film a campaign journey video that’s between 3 and 10 minutes long and features you or a team member speaking to the camera. This interview can be spliced with footage of the event, for a more detailed video that tells your campaign’s story.
Landmark tour photoshoots
If your campaign’s in the heart of a city, why not show your vehicle with the UK’s hottest landmarks? Everyone knows these famous spaces, so they’re great for adding gravitas to your campaign.
We can show you pulling up by the London Eye, Covent Garden or Tower Bridge, all in one morning. It’s one of the best ways to build anticipation in the days before you go live!
Live studio capture
A live studio environment can help take your promotional photography further. You control the entire setup, and you won’t have to worry about crowds or poor weather. Place props where you want them, set up green screens or produce a winter wonderland – much like SHEIN’s festive countdown.
We can send our content capture expert to shoot all the content on the day. If you already have someone in mind, why not ask our event photographer to run support?
Brands that used us for content capture
We’ve captured content for brands like Boots, ITV, Samsung, and Malone Souliers. Here are two of our favourite projects…
BiOrbic
Big on eco-friendly methods, BiOrbic wanted a themed exhibition bus that could run on sustainable energy. In terms of promotional photography, we attended Dundalk, Nenagh and Tullamore in Ireland. BiOrbic received 20 photos a day and two reels for social media. Our custom vehicle work here won us an FMBE gold award!
QV Skincare
This Australian brand wanted to break into the UK market, and we were happy to help! Aside from the custom Airstream, we sent our trusted photographer to snap shots during the events in London, Manchester and Birmingham. QV received a social media reel by 12 each day, another two by the end of the day, and 20 edited photos.
Take your campaign online with Promohire
Why not enjoy high-quality content from our in-house videographer? They’ll supply everything you need to post online, with promotional videography and vehicle photos that capture your event and show your brand in the best light possible.
So what’s stopping you? Get in touch now to discuss your project, whether you need shots and reels or a live studio photoshoot.
