The FedEx truck is both physically impressive and packed full of American charm. It’s also one of the most spacious American vehicles used in events and brand activations. But how do you know if it’s right for your promotional campaign?
In this guide, we take a look at FedEx truck hire in detail – including how it’s used in experiential marketing. Whether you’re considering this vehicle for a simple awareness campaign or want to go big with sampling, read on for the info you need.
If you’ve ever spotted a delivery truck on a Hollywood film or TV show, there’s a good chance you’ve seen a vehicle similar to ours.
Often referred to as a step van or bread truck, this style of American truck was designed for handling bulk deliveries. Its box-shaped body, high roof, rear doors and walk-through design made it highly practical, while its sheer scale gave it plenty of road presence.
Today, the FedEx truck is also be used for brand awareness, product launches, sampling events, street food, and other kinds of experiential marketing campaigns.
This promotional vehicle will help your brand stand out from the competition.
A mobile billboard: With a height of around 10 feet, a FedEx truck is ideal for branding and messaging that stands out in busy locations. And while it’s guaranteed to turn heads, the flat roof allows for additional roof signs and props so your activation can’t be missed. Perfect for encouraging people to shoot and share user-generated content!
A customisable space: While the Utilimaster Aeromate and American ambulance provide standing space to serve delicious samples, the FedEx step van goes a step further – with room to install freezers and cooking appliances, fit twin sinks, and still have space for two staff members.
An engagement hub: Promotional campaigns have must engage with as many people as possible. With a branded FedEx truck, you can create a fully mobile brand activation and even expand your takeover with 3D extras and selfie props. In essence, the vehicle becomes the hero, while everything else adds layers of customer engagement.
Unsure about promotional FedEx truck hire? There are some great alternatives. See which American truck is right for your activation if you need help deciding.
There’s no single formula for using a FedEx delivery step van or ‘bread truck’. Its versatility means it can support all kinds of promotional campaigns, depending on what you want to achieve.
Handing out samples isn’t easy. Any good experiential marketing campaign has plenty of moving parts, and delicious freebies add another layer of complexity. You may get hundreds of hungry guests in one afternoon – and it’s easy to get overwhelmed unless you have the right setup.
A FedEx truck can be fitted with multiple serving counters, while the extra headroom and standing space allows staff to work comfortably. See our guide to sampling like a pro for advice on getting your tasting service just right!
An American FedEx truck can tour multiple cities and locations, helping you reach different audiences quickly. A city tour will get maximum eyes on your promotional vehicle, but you can also target local communities with a fun doorstep campaign where you bring the latest products closer to home.
The vehicle itself becomes part of the content, with city tours proving ideal for stop-and-snap photoshoots. Read how to plan a doorstep campaign for help getting started.
With its distinctive style, a FedEx truck can be made into a content creator’s dream.
Brands can collaborate with influencers for content around the vehicle, while eye-catching graphics, interactive features and photo ops encourage visitors to share their own experiences. From Instagram posts to TikTok videos to behind-the-scenes footage, the truck can keep generating content from the moment it arrives on site.
Why not make the most of FedEx truck hire and supercharge your next activation?
The interior offers a versatile space that can be fully customised as you see fit. This could mean a moment of product discovery, a demo station, a mini showroom, or a quiet meeting area. Combine this with product displays and you have a walk-on experience that’s branded and fully mobile.
This is also where the physical size and walk-in format becomes a real advantage. You’re creating a contained brand experience that can hit any location you have in mind.
Discover how this American vehicle became the star of a custom tasting campaign.
KIND Snacks transformed our FedEx step van into a mobile destination where people could create their own nut bars, choosing from more than 16 toppings on board.
In addition to the vehicle, KIND asked us to install a freestanding wall where guests could write positive messages, plus a photo stop for sharing their nut bar creations.
See the KIND Snacks case study for the full lowdown.
At Promohire, we take the strain out of promotional FedEx truck hire.
Your vehicle will be fully wrapped in your design, and we’ll even provide a driver for the duration of your campaign. You also have access to a vast range of support services!
It all begins with good planning. Check out our activation checklist, and book a free discovery call to get the conversation started. We’ll explore ideas together, discuss your needs, and reserve your vehicle for the dates you need.