Event Props and Extras to Bring Your Campaign to Life

When you’re planning a live campaign or pop-up event, it’s easy to focus all your attention on the vehicle, branding, and locations. But while those are essential, playful event props and extras invite people to step in, take part, connect and share – turning an otherwise ‘good’ brand campaign into something special!

In this guide, we look at campaign props that can help make a space your own, for a big payoff in both engagement and social media content.

Gamification for playful interactions

A spark of fun encourages people to take part rather than watch from the sidelines. This can be huge for any brand activation, especially if you’re looking to excite guests and make memories.

Spin-to-win games

As one of the most popular event props around, spin-to-win wheels are used by everyone from SHEIN to Mac Cosmetics and even Tesco. Quick to play and simple to understand, these have people lining up just to have a go. Brilliantly paired with branded gifts, free samples and vouchers, a spin-to-win can supercharge your brand campaign in no time.

A spin-to-win event prop for a skincare brand activation. A woman enjoys a spin-the-wheel game at SHEIN's brand campaign.

Claw machines

Everyone likes to try their luck now and then, and with must-have items clearly visible, a claw grabber delivers arcade fun by the handful. Fill the machine with anything from beauty products to wrapped treats or toys – it’s an idea that works for any brand that’s big on engagement.

Branded ball pits

Nothing shouts group play quite like a ball pit. These encourage guests to kick off their shoes and release their ‘inner child’, and so they’re excellent for generating content. Unlike most of the event props on this list, ball pits are often part of larger vehicle fit-outs – as seen for Universal’s Despicable Me launch.

A ball pit at a promotional campaign pop-up event. A ball pit in a bus for the Despicable Me 4 movie launch.

Outside-the-box ideas

You don’t just have to stick to the campaign props above. Why not include playground games or take a leaf from Data Vandals by using a sticker board to gauge opinion? Alternatively, follow Deliveroo’s lead by dropping boxes around landmarks and asking fans to tag them online for entry into a prize draw – great for taking your campaign online!

Photo opportunities to capture and share

Prepare for success with a stunning space that encourages snapping and sharing. This generates organic social content, with the potential to go viral online!

Branded photo walls

From bold logo backdrops to festive setups, photo walls give guests an obvious place to stop, pose, and share. They suit all kinds of pop-up events but work especially well for beauty, fashion and lifestyle brands where visuals are everything. With photo and video content now key to success, a photo wall is an easy, cost-effective win.

A photo wall to bring SHEIN's festive brand activation to life, with a light ring and people getting ready for their shot. A pink photobooth and camera, event props for a live promotional campaign.

Kiosks & interactive sets

Self-serve photo booths make your brand campaign instantly shareable and ensure guests snap high-quality content on location. Add light rings, props, or a rebellious message or hashtag and you’ll soon have a line of people waiting to capture the moment.

Seasonal theming

Whether you’re planning a festive brand activation like SHEIN’s 12 Days of Christmas campaign, a summer launch, or a limited pop-up event for the Easter break, theming your space ensures you match the public’s mood. Get creative and your activation won’t just fit the season – it’ll help define it!

3D builds that bring visual impact

Deliver instant stopping power with 3D event props that bring the spectacle while presenting your brand as inventive and playful.

Oversized models

From giant bottles and tubes to supersized foods, 3D campaign props serve as talking points, showcases, and photo content – generating loads of excitement for the latest product. Our design and build team has built everything from oversized fantasy medallions to powder compacts, and can even add lights and interactive touches.

One of Charlotte Tilbury's event props - a giant beauty compact for a live campaign. One of the event props used at Charlotte Tilbury's promotional pop-up campaign.

Roof props

Want to place your 3D prop on the promotional vehicle itself? No problem! Roof props ensure your whole activation can be seen from a distance, making them powerful awareness tools in crowded city spaces. Whether it’s a product, logo or light-up sign, our team can fabricate a lightweight structure that instantly stands out.

A 3D roof prop sandwich for the Tabasco promotional vehicle. A 3D oil drum prop on the roof of a US Utilimaster, as part of Landman's launch event.

Bespoke builds

But it’s not just products and logos that can make an impact. Fully bespoke builds give brands the freedom to turn the most abstract ideas into props that add character and help immerse guests in the space. If you can imagine it, we can make it part of your next brand campaign!

Event dressing for atmosphere

While your vehicle remains the hero, carefully dressing the environment will shape the mood, guide footfall, and encourage people to stick around.

Bistro seating

Seating provides a way for guests to unwind, sit and enjoy samples, and soak in the atmosphere. No matter the type of brand activation, there’s a seating style for you – think deckchairs for summery pop-up events, makeup chairs for makeover moments, and comfy furnishings for one-to-one conversations.

Seating for a summer pop-up event, with guests enjoying the brand campaign. Seating at a beauty event, with festive theming.

Decorative signage & barriers

Great signage helps define the guest experience and keeps the whole activation easy to understand. Other campaign props like picket fencing can help manage lines, while ensuring everyone knows where the activation starts and ends.

Counters & serving stations

Hot chocolate counters, sampling bars, coffee stations and tasting stations are natural engagement points that audiences love. Colours and branding make these feel like they’re part of the experience, blending seamlessly with the vehicle and surrounding props. Counters can also store items like cups, bottles, napkins and freebies.

Promohire design and build staff, constructing one of SHEIN's event props - a red counter for a Christmas pop-up. A red event counter, with hot chocolate machines and Christmas trees for SHEIN's brand campaign.

Ask us to build your pop-up event props or visit Raccoon.store for event products like custom deck chairs, parasols and counters.

Design & Build from Promohire

Great event props don’t just look good – they’re designed to work with your brand and within the environment. At Promohire, we design and build these extras to work seamlessly alongside our vehicles, so whether it’s a spin-to-win wheel, a sampling counter, or a 3D roof prop, we take ideas from concept to delivery.

We handle every detail so that everything’s practical, on brand, and just as you envisioned. And because we install and de-rig everything, that means a smoother live experience that’s built for engagement.

See our bespoke design and build guide for more info, and click below to discuss event and campaign props with a member of the team!