What makes an influencer campaign truly stand out? It’s not just about choosing the right personalities – it’s about creating an experience that people can’t help but share. From live events to product launches and activations, the right concept can turn a simple appearance into a moment people remember.
In this post, we explore eight creative influencer event ideas to boost engagement, expand your reach, and make your next project a social media hit.
Some of the best influencer campaign ideas are built around surprise.
When a famous personality shows up at a live event or delivers products door-to-door, the reaction is both instant and authentic. These moments can be exciting, glamorous, and even heartwarming – and that plays brilliantly on social media.
Doorstep campaigns in particular give influencers products to unbox, review and then demonstrate on camera. This content advertises your brand in a more controlled way, while ensuring your products are seen and showcased in the best light possible.
See how to plan a doorstep campaign for help getting your project off the ground.
Leave guests starstruck or bring them closer to the faces behind the brand.
Looking for influencer marketing ideas that really make an impact? You can’t go wrong with a celebrity meet and greet, where fans can line up to see their favourite personality. Alternatively, put the company’s founder at the heart of the experience: it’s the perfect way to push engagement and go big on brand storytelling!
These can be friendly chats, Q&A sessions, photo ops, and signings. Whichever you choose, it can add a huge amount of energy to your product launch or awareness event.
Give influencers a front-row seat to the action for content that resonates.
Hosting an influencer-only preview means you can advertise in a controlled, premium setting. With few distractions and more time to explore the space, creators can engage with your brand fully and in a more relaxed way – and that’s great for their content!
It’s one of the best influencer campaign ideas for retail brands looking to boost their product using star power, and build momentum online.
Liberty’s gift box launch is a prime example of an activation where influencer access, public-facing event days, and promotional vehicles took engagement to new heights.
Few influencer campaign ideas create as much of a buzz as a collaborative release.
By co-creating a product, bundle, flavour or scent, you move beyond promotion and into true partnership. The result feels more authentic, more personal, and far more compelling than a paid ad or sponsored social media post.
Limited edition collabs can generate urgency, while tapping into an influencer’s existing community. Whether revealed at experiential events, delicious sampling days or fun pop-up activations, they give audiences a reason to engage and a deadline to act.
The best influencer marketing ideas live on through the content they create.
Designing branded sets, immersive setups and interactive displays encourages both influencer and user-generated content, with every element in focus. In turn, your experience becomes every bit as powerful online as it is in person.
Think statement backdrops, stylizing zones, short-form reel stations, or makeover moments. Such elements don’t have to cost a fortune, but they will give influencers and guests more of a reason to smile, laugh, snap, and share.
Need ideas? See how 3D event props can bring your campaign to life.
Create an experience that turns heads around busy landmarks.
If you’re after influencer campaign ideas that make a city-wide buzz, you can’t do much better than a roadshow. Make an open-top bus the hero of the hour, featuring live music from a DJ booth to grab attention and ensure every stop’s worth sharing.
You could even build a different setup on both levels, with one being the open ‘tour’ element and a ball pit and sampling station downstairs. Each stop turns into a mini-event, with content made on the move and real-time updates shared on socials.
It’s a fantastic way to amplify your brand beyond the limits of the event itself.
Here’s your chance to let famous names show your product in action.
Hands-on demos can turn even the simplest activations into memorable content. Ask your VIPs to lead sessions, guide attendees, and get stuck in – whether it’s a makeup masterclass, gadget tutorial, or cooking demo.
This type of activation lets audiences see your products up close, ask questions, and engage in a way that feels authentic.
Bring a delicious experience directly to the fans, with famous faces leading the way.
From handing out tasty treats to showcasing new drinks and health shots, influencers can help make every sample feel like a new experience. It’s not just about getting your product out there, but creating magical moments that people can associate with your brand.
A quick heads-up: if you’re using influencers to promote high fat, salt or sugar items, then you may need to rethink how you pay them and how that content’s used. Learn more about the role of influencers after HFSS regulations.
Make sure the excitement doesn’t end when your live event does.
The best influencer campaign ideas lead to one-off, shareable moments, so be sure to save them as evergreen content! Professional shots, reels and videos play incredibly well online, and they can even go viral. So why leave it to chance?
Promohire can take expert shots and reels, ready to hit your social channels.
Click to learn how we can help make your brand storytelling impossible to ignore!