Many of the world’s top beauty brands know the power of live experiences. From photo moments to product sampling, the industry thrives on events that are fun and memorable. But in a competitive space, it takes more than a stall to stand out. It calls for a promotional vehicle that's mobile, versatile, and designed to spark attention.
Here’s why beauty brands use vehicle campaigns to connect with their audiences.
Over 27 million women use social media today, so beauty brands have everything to gain by advertising via social media.
Above: A guest poses inside the QV Skincare photo area, with product display.
This begs the question; how can we post content that our audience will love and want to be a part of? The answer is an interactive campaign that’s equal parts glamour and customer engagement.
A promotional vehicle makes it easy for others to share content for you. With a decorative backdrop, a photo booth, and a memorable hashtag, guests will be excited to spread the word about the hot new item – be it the latest lipstick or skincare range.
A vehicle campaign is the ultimate way to create a multi-layered experience.
Above: The Charlotte Tilbury and SHEIN (SHEGLAM) beauty stations.
Airstreams and double-deckers have space for beauty stations, sampling areas, refreshments and more. It just takes custom build work to make your ideas a reality.
This type of brand activation lets beauty brands create immersive experiences without a large footprint or pop-up shop. Take vintage Airstreams; despite their size of up to 7.5 metres, they can still deliver an intimate, stylish activation.
Check out the Charlotte Tilbury ‘pillow talk’ experience to see what’s achievable!
Beauty brands use well-known faces to build trust and generate awareness.
A promotional vehicle is a ready-made backdrop for them to shoot with, so they can show off the hottest products in a way that’s authentic and sharable.
From live tutorials and unboxing sessions, a vehicle-based brand activation provides influencers with the perfect setup to capture content – potentially boosting the brand’s reach by thousands (or millions) at a time.
See how to plan a doorstep or influencer campaign to learn more.
Product launches can be a nightmare to pull off, especially when you have a lot of stock to move or display. A vehicle campaign takes much of the challenge away – especially when using Promohire.
Above: Products (left) in the VIEVE Airstream, and (right) in the Anastasia Piaggio Ape.
Samples and promotional stock can all be stored in the vehicle and moved between venues (depending on size). Games and props can also be safely packed away, then quickly set up the next morning.
Rather than juggling couriers, storage and setup teams, there’s one mobile hub. It's even better when there's a team to handle sampling and fulfilment and campaign logistics.
Be it an intimate experience or a large-scale activation, there’s a vehicle to match.
From double-decker buses to Renault Estafettes, every size provides a different way to engage. Smaller vehicles like Piaggio Apes are perfect for boutique setups, as used by MAC, Maybelline, and Anastasia of Beverly Hills. See our Piaggio Ape guide for info!
Having different sizes available ensures these interactive campaigns can be scaled to fit the brand's vision, event locations, and guest experience.
Your beauty brand deserves a vehicle that turns heads and provides a touch of luxury and sophistication – and it all starts with our promotional fleet!
Click the button below to see the options available. If you don’t see one you like, we can also take special requests to source and customise the vehicle you need!
Browse our fleet today to find the perfect vehicle for your campaign.