Anthony Beck

Anthony Beck

Anthony is an Account Manager at Promohire, helping brands bring their ideas to life. Whether it's a hire vehicle for a product launch event, sampling campaign or a brand activation, Anthony can advise on the best option for you, along with supporting services such as logistics, video, photography and campaign management.

Recent posts by Anthony Beck

9 min read

Promotional vehicle logistics 101

By Anthony Beck on Jun 9, 2022 11:13:52 AM

Logistics are often the last thing on your mind when planning a campaign. After all, beyond getting from location to location, what more is there to know? Well…a lot. First we should properly define what we mean when we use the term logistics.

Topics: Campaign logistics
6 min read

The five essential ingredients for successful promotional campaigns

By Anthony Beck on Oct 9, 2021 12:50:12 PM

Promotional campaigns come in many guises and at times it is tricky to know where to start. First you have to be crystal clear about what it is you actually want to achieve from the campaign, then who will be your target audience and where will you find them?   

Topics: Product Launches Brand Activations Product Sampling Campaign logistics
10 min read

How to do product sampling with a promotional vehicle

By Anthony Beck on Jul 16, 2021 11:47:00 AM

With proper planning and preparation, product sampling campaigns are proven to be an effective way to introduce a new product to your target audience and get their feedback.  What better way to nurture brand loyalty than to let people try it for the first time for free? Marketing with product sampling can also be used to re-introduce old products, maybe with a new twist, to encourage people to start using them.  

Topics: Product Launches Brand Activations Product Sampling
6 min read

Five creative product launch ideas to inspire your campaign

By Anthony Beck on Apr 23, 2021 1:30:21 PM

As marketers are having to think outside of the box for Covid-friendly campaigns, it can seem like everyone is going virtual. At first this was a clever way to pivot and stand out, but now with all brands leveraging their social channels and ad campaigns to the max – is it time for us to ditch the screens?

Topics: Product Launches Product Sampling
6 min read

How branded vehicles can support product sampling campaigns

By Anthony Beck on Apr 22, 2021 3:25:39 PM

So, you’re planning a product sampling campaign. You’ve got the samples and the locations lined up, and you’re looking forward to seeing how people react when they try out your product, but how are you going to get those samples into the hands of your potential customers? 

Topics: Product Launches Product Sampling