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Pilsner Urquell Bespoke Bar Vehicle

Pilsner Truck

Promohire was approached by agency Quantum to help them deliver something very special for their client Pilsner Urquell.

This involved a bespoke vehicle build to create a mobile bar.


Operationally, this needed to deliver their beer in high volumes. Emotionally, the vehicle had to connect with customers and tell the brand story. And visually, the vehicle needed to grab attention and wow audiences at highly populated events.

After scoping the brief, the process to deliver this project began with the sourcing of the vehicle. A vintage Bedford truck was purchased and the conversion began over a 12 week period. This involved building bespoke elements to meet the brief, and introducing electric, water and pump facilities.

The objective was to create a vehicle that was not only sympathetic to the Czech brand’s heritage but was practical and authentic. The build design aimed to engage customers by displaying as much as possible via the clear frontage to show the customer what they are about: a premium brand that seeks to deliver more than the ‘beer tent’ experience. Brand awareness was a key objective. The impactful design of the vehicle was complemented by the iconic brand wrap which took key messages wherever it travelled to engage its audience.

Our talented team are able to create your design on pretty much any vehicle you choose and produce stunning results. We can tackle any build, electric, plumbing and sound requirements you may have.

The result? Pilsner Urquell acquired a stunning vehicle that was a proven ‘wow’ centrepiece at festivals and events. The client was delighted, and more importantly so were the brand fans.

Read the Full Case Study

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