British Airways celebrate centenary with free ice cream!

Promohire was delighted to support British Airways with their latest seasonal campaign. Summer got off to a flying start as the brand welcomed the sun season with free ice cream, low fares and the chance to win holidays from London City Airport.

To mark the airline’s 100th birthday there were 100 return seats for just £100 on offer to each of three selected British Airways’ sunshine destinations from London City.

And to help get the celebrations well under way, Promohire was on hand to provide the all-important ice cream van.  With a wrap depicting sunny shores, it certainly grabbed attention as it toured East London. The ice cream van set off and parked at London Excel before moving onto Westfield, Stratford the following day.

Cabin crew gave away free ice creams and picture postcards with the chance to win a number of prizes, including a five-star holiday to Skiathos, flights to Europe and hotel stays, and lots of giveaways including luggage tags and beach balls.

What’s not to love?!