The team at Promohire couldn’t wait to get started on a very special campaign for Glow-worm. The brand wanted to bring back its legendary “Mystery Trip”, a tour aimed at the trade which offers 80 lucky heating engineers the adventure of a lifetime.
And what better way to launch this exciting initiative than with a bespoke, fully customised Airstream trailer?
Glow-worm approached Promohire to help them deliver the 30-week tour, which is all set to visit 80 merchant stops across the UK until the Autumn. The brand were looking for a way to grab attention and subsequently engage their audience to meet the campaign objectives, and Promohire’s Airstream ticks all those boxes.
It is key to the brand that they raise awareness of the campaign to installers and get them involved in the initiative to help them secure their place on the plane. If plumbing and heating engineers hit their personalised target of Glow-worm installations, then they are in with a chance. Therefore, it is essential that the Airstream can showcase Glow-worm’s new product range in order to excite installers and encourage Glow-worm as the brand of choice.
The Airstream conversion delivers a combination of elements to create the right environment for Glow-worm’s audience as they are invited on-board. These include display areas for two boilers, a coffee station and storage area, upholstered seating area and an interactive area with a TV. These elements allow the Glow-worm team to give demonstrations and share key information. Our build team lovingly brought the Airstream back to life so that the install team could wrap the inside of the trailer for a perfect finish.
The trailer is to be parked up outside each tour venue featuring the full campaign livery. We transformed the traditional aluminium riveted exterior with a wrap which depicts the campaign theme. Featuring exotic locations such as Las Vegas, Dubai, Sydney and Barbados, it is clear the Mystery Trip is not an opportunity to be missed!
As well as providing the converted Airstream trailer, Promohire is also managing the all-important logistics for this nationwide tour. This includes creating the tour schedule as part of the campaign planning phase, as well as physically ensuring the trailer is on-site for every tour date. We also provided the driver to tow the Airstream trailer across the country, and of course the crucial on-board barista (well, the tour team can’t do this without coffee can they?!)
We look forward to working alongside the Glow-worm team over the next few months, and hearing which top secret location will be chosen as the Mystery Trip prize!
Would you like to book an Airstream trailer for your next campaign? Give the team a call on 0800 043 4483 and we can talk you through your hire or buy options.
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