One ice cream van, one cool album launch for Jax Jones…

Ivor Novello, Grammy and two-time BRIT Award nominee,producer, DJ and multi-instrumentalist Jax Jones has just released his new debut album Snacks. Featuring an all-star array of some of music’s brightest stars, Snacks is storming the album charts.

To celebrate his album release day, Jax wanted to do something fun. He had the idea of taking our van out for the day around London to visit his chums and deliver ice cream. So we worked with his dance music management company Hard Livings to bring the idea to life. The van’s first stop was Rough Trade Records in Shoreditch to check out his new vinyl followed by a visit to MNEK, Professor Green, Love Island’s Ovie and Michael Dapaah to name a few. He did of course make some fan stops along the way to share the love...

Promohire printed and installed the wrap for the ice cream van, which continued the theme of the eye-catching album artwork. It definitely stood out!

The day ended for our van around 8pm, at which point it was time for the show to start and the party to begin. Jax Jones will also play a launch event in Leeds on 11th September.

Check out the highlights below!


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