Promohire was absolutely thrilled to work with Universal Pictures Int’l on the release of 2019’s Christmas blockbuster movie ‘Last Christmas’. As part of the promotional activity for the new film, Universal appointed us to help deliver a one-day tour in Central London.
With the movie based in London, our iconic Routemaster bus was the perfect choice of vehicle to bring this tour to life. Taking in many of the London landmarks, it travelled to the London Eye and Piccadilly Circus before finishing in Covent Garden in time for the Christmas lights switch on.
Our install team transformed the bus with the festive movie branding and managed all bus logistics for this campaign, providing the all-important driver and bus conductor.