'Bold Flavours Food Truck' for Listerine

LISTERINE® partnered with Tony Singh on National Garlic Day for a London Pop-Up, and Promohire was chuffed to be involved. Approached by leading London communications agency TALK.GLOBAL, our iconic Estafette was invited to take part in the activation to help cook up a storm...

In the lead up to National Garlic Day on 19th April, LISTERINE® teamed up with celebrity chef Tony Singh MBE to launch the LISTERINE® Go! TabsTM 'Bold Flavours Food Truck' – a two-day pop-up in Boxpark Shoreditch, where Londoners were treated to a tasty free lunch to put Go! TabsTM, Listerine’s latest innovation designed to freshen breath on the go, to the test.

Tony, known for his love of exotic spices, garlic and mouth-watering ingredients created two flavourful dishes for visitors to choose from. Exclusive to Boxpark Shoreditch, Londoners could visit the LISTERINE® Go! TabsTM 'Bold Flavours Food Truck' and experience the Go! Tabs clean and fresh feeling alongside a lunch that packs a punch. With Londoners fearing going back to the office with smelly food breath after lunch,this National Garlic Day, LISTERINE® Go! TabsTM gave people their food freedom back, offering them peace of mind so they could enjoy the foods they love whenever they want.

LISTERINE®Go! TabsTM transform from a solid to liquid in seconds, neutralising odours and leave your mouth feeling as clean as after brushing and rinsing at home – perfect for enjoying a meal on-the-go.

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Boxpark Shoreditch - Want to book Boxpark for your next activation? As well as providing you with a fabulous promotional vehicle, we can also take care of securing you a space. Ask for details! 

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