How can a brand shout about its charity work in a way that’s fresh and accessible? For ACT (Ardonagh Group Community Trust), the answer wasn’t in a report or one-off event. Instead, it was about turning a bus into a touring exhibition – all to bring their story directly to colleagues across the UK and Ireland.
The result goes beyond double-decker bus hire, for an immersive experience designed to engage and inspire.
Discover this unique brand activation with the video below!
Who are ACT and the Ardonagh Group?
ACT is the charitable arm of the Ardonagh Group, one of the world’s leading insurance brokers with over 250 locations worldwide.
Through ACT, Ardonagh supports charities and community projects across the globe. They aim to help people and businesses connect in meaningful ways, with charity work that leaves a lasting impact.
Following an exhibition at Kensington Palace showcasing nine years of charitable work, ACT wanted to extend the experience far beyond just a single venue.
What was the challenge?
The original exhibition told powerful stories of people, communities, and projects run by ACT. But like other large installations, its reach was limited to those who could attend.
So, Ardonagh Group decided to turn a double-decker bus into a touring exhibition. This would travel across the UK and Ireland, allowing staff in over 100 locations to learn more about ACT’s charitable work, without having to visit the fixed exhibition.
The challenge was how to:
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Preserve the impact and quality of the original exhibition
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Adapt the content into a compact, mobile format
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Ensure high engagement across the roadshow
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Create a unique, gallery-style experience inside a vehicle
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Get the touring exhibition to every stop on schedule
How did Promohire help?
We transformed a modern double-decker bus into a fully immersive mobile exhibition, designed for education, engagement, and touring.
It was fully wrapped in bold ACT branding to create a striking presence as it arrived at each location. Internally, the focus was on recreating the atmosphere of the Kensington Palace exhibition within a compact, mobile space.
To achieve this, we provided:
1. Creative planning & development
ACT were clear that this experience should be interactive to fire up employee engagement, while still being informative. The focus was on education, but that didn’t mean just printing off some text and images.
Instead, we worked with Ardonagh Group to decide what the experience would look like and how each floor of the bus would be used. This would maximise their investment and ensure people would be excited to jump on board the touring exhibition bus.
3. An educational walkthrough
Using graphic walls, structural display systems, plinths and monoliths to tell the ACT story, we produced an educational layout that gave plenty of room for crowds to gather and learn more. Plaques and curated artefacts were also installed to serve as visual aids throughout.
This was all thanks to our creative design and build experts, who work tirelessly to deliver experiential campaigns that people love.
We also installed the digital elements, along with finishing touches like LED lights and plants to soften the environment and add visual warmth.
3. A professional bus driver
When ACT came to us, they knew they’d get more than double-decker bus hire and a custom fit-out. They knew they could trust us to transport the bus from one location to another, safely and on time. It was all part of our aim to make ACT’s experiential campaign a stress-free experience!
See the role of a promotional bus driver to learn more about what they can and can’t do, and when you may need the help of an on-site event manager.
What was the result?
ACT loved the double-decker bus, as it helped employees discover their history and learn how to harness their goodwill funding programmes. The bus saw plenty of footfall throughout the activation, and they felt it perfectly captured the essence of their initial launch event.
“Promohire helped us brand the bus magnificently, both inside and out, and to take our hopes for content from a spreadsheet to structures on board, to different ways of displaying content, to media, to sound, to even having plants.” Sarah James – Trust Manager at Ardonagh Community Trust
Take your brand showcase on the road
Need help bringing your brand activation to life? If so, you’re in the right place! At Promohire, we offer more than just promotional vehicle hire. Our team can explore ideas, manage the details, and provide additional support services – guiding the entire campaign for an experience to remember.
But we can’t do that until you book a discovery call to discuss your needs. This free exploratory call is the perfect way to get your campaign moving, so get in touch now!
