Imagine your advert travelling through busy streets, reaching thousands of people every day. That's the appeal of mobile billboard advertising, and double-decker buses offer plenty of scope to make an impact.
Read on for seven examples of mobile billboard advertising, where brands have used a promotional bus to stand out and spread awareness.
La Cage’s bus adds a sporting twist
When Canadian sports bar La Cage opened a new venue in London, their team wanted to make a big impression. This bus was fully wrapped in vehicle branding, featuring striking white lettering, gold details and a prominent logo on the side.
Every window was packed with balls, tying the design into the sports bar’s theme.
Positioned on Kensington High Street, this was a great example of how mobile billboard advertising can be more creative – with results that simply command attention.
Hinge’s personal spin on mobile billboards
Hinge took to London with an open-top double-decker bus, boasting a clean white design, playful messaging and photos of people being recommended for a date. Giving the idea of setting up your single friends, the bus turned a relatable topic into a mobile billboard with a fun yet premium look.
This promotional vehicle also became the star of influencer content, helping Hinge reach audiences on the streets and online. For more on taking your brand out and about, see our guide to planning a double-decker bus tour.
This Hinge video shows this rolling billboard during the activation.
A childhood favourite hits the streets
The Teletubbies brought a little nostalgia to London with a branded bus depicting the beloved characters. After a driving event in Oxford, the bus spent a day travelling around the capital, followed by a four-day appearance at ExCeL London.
This put the fun into mobile billboard advertising, serving as a branded backdrop while guests got to meet the Teletubbies themselves. Want to see more fun vehicle branding? Check out 8 of the best promotional buses to inspire your activation.
You can also watch the Teletubby bus video to view this vehicle during the exhibition.
Elle’s Routemaster takes centre stage
A classic Routemaster was given a full exterior wrap, in celebration of the show Elle – a spinoff series from Legally Blonde. Its bold design brought a burst of colour, giving fans, press and guests an eye-catching feature as they arrived for the premiere.
Parked up for this special event, the Routemaster bus served as a striking backdrop for photos and social content. If you’re considering using a bus as a type of mobile billboard, our promotional bus comparison will help you find the perfect fit.
Check out the Elle Routemaster video to see it in action.
A menopause backdrop for ITV
As part of its This Morning Takes On The Menopause campaign, ITV teamed up with Boots and Promohire to take an eye-catching bus to UK communities. The menopause bus travelled across London, Birmingham, Liverpool and Cardiff, helping to encourage women to talk openly about the topic.
Featuring on live TV, it served as the backdrop for meaningful discussions, showing how mobile billboards like these can be used to spark meaningful discussions. You can learn more in our complete guide to double-decker bus hire.
Gov UK’s bus fare billboard
One of our double-decker buses was used to promote the £2 bus fare scheme. Wrapped in just two days, this promotional vehicle hit the city for a VIP launch and media day, and even served as a backdrop for a moment with the newest Prime Minister.
With its bold vehicle branding and iconic shape, the bus helped make the campaign visible in person and online. It shows how mobile billboard advertising can be the perfect way to spread awareness about costs, benefits, and money-saving schemes.
Watch our Gov UK bus video for more details.
Brutal Fruit: more than a mobile billboard!
Brutal Fruit took a classic Routemaster to a series of summer festivals. But this was more than just a branded vehicle! It enjoyed a full fit-out, with a luxury lounge and bar, plus a similar hangout space upstairs. There were even makeup stations where guests could freshen up while on board.
Both the inside and external wrap were designed to reflect all things Brutal Fruit. The result was a promotional bus where guests could spend time, enjoy the surroundings, and take a break from the crowds.
If you’re feeling inspired, see how to create an immersive bus for practical ideas. You can also take a walk through this bus in our Brutal Fruit video tour.
Ready to put your brand on the move?
Double-decker buses can put your brand in front of thousands of people, taking your message through busy streets and to different locations. Whether you’re looking for a fully wrapped vehicle or something more elaborate, we can find the right bus for you.
If you’re starting to explore costs, try our pricing calculator to get an estimate for hiring a double-decker bus with vehicle branding and a driver. But if you’re ready to discuss ideas, get in touch with the Promohire team and let’s get your project moving.
