Marketing campaigns are all about standing out, and there’s no better way to do this than with a live activation. Used to forge in-person connections, these types of 'live campaigns' feature plenty of moving parts and can be daunting to plan. That's why many brands outsource their campaign management to the industry experts.
Read on to learn why that’s often the best approach, and how the right team can take your marketing campaign or brand experience to new heights.
1. Sparking ideas and inspiration
Unless outsourced, you’ll have to come up with all ideas yourself, finding inspiration as it strikes! An experienced team, however, will be able to help with this part of the process and provide various options based on what’s been done before.
They may even have resources to make life easy. At Promohire, we encourage brands to browse our Pinterest for ideas, which they can then apply to a deck or campaign management doc, and send relevant articles from our comprehensive learning centre.
So, be sure to outsource your marketing and campaign management to someone proactive, experienced, and able to get your project moving!
2. Planning your live campaign
How will you reach your audience? When you outsource to the right people, you’ll gain insight from a team that’s seen and done it all, and can recommend a plan of action.
They may suggest a weekend of delicious product sampling nestled in the heart of a city park, or maybe a doorstep promotion with social media influencers. Or perhaps they’ll suggest an immersive experience, set within a spacious vehicle.
From there, they can discuss all of the engagement elements that will take your campaign to the next level.
3. Making the most of your budget
Be clear about how much you can spend, and explain this to your campaign management team. It’s their job to be honest about what can be done, at what cost, and to provide value so that your budget goes further.
They should be able to source any materials needed, while recommending cost-effective ways to achieve your goals. If you want a vehicle for a live event, our pricing calculator will provide an estimate in seconds.
You can also find advice in our guide to creating a campaign budget.
4. Booking your campaign
The booking process can be daunting if you’re new to live activations, and that's why it's smart to ask the professionals to manage the important conversations for you.
Promotional vehicles must be booked early for specific dates. From there, you'll need to decide on venues. Plan to hit multiple high streets over four weekends? A campaign management team can check each venue and talk with site owners on your behalf.
If you need help with venue planning, our location services range from consultation to sourcing and booking. We can even do this without a promotional vehicle!
5. Branding and decorative elements
Your branding needs to be on all promotional items, from counters and banners to gifts and food packaging. If you’re branding a vehicle or exhibition space but don’t have a design team, then outsourcing can take the stress from the process!
Experts will check that your branding scales to the right format. For example, graphics used on a leaflet might not look right on the side of a bus! You also won’t have to worry about using multiple suppliers, with everything organised in one place.
At Promohire, we love getting creative. See how we design and build vehicles for marketing campaigns just like yours, with branding at the heart of the experience.
6. Handling the logistics
Do you know the exact route you’ll take to each venue? Do you have a strong timetable, designed to ensure you don’t hit too many places in too short a time? Access times can be restricted, as some shopping centres only permit access after 10 pm, meaning staff must work overnight.
If you’re unsure what to do, outsourcing your campaign management can ensure everything is ready on time.
We delegate a driver for every promotional vehicle and can plan the best routes as part of our enhanced logistics service. See how we charge for logistics and visit our logistics service guide for an overview of the options available.
7. On-site management and support
Even with a great product, vibrant branding, and a gorgeous promotional vehicle, you still need a promotional team to bring your campaign to life.
A project manager can be on site to deal with issues and keep your event running smoothly, while brand ambassadors act as the friendly faces of your campaign.
You could recruit and train staff from scratch, or ask an agency to hire a more experienced team for you. Your project manager will need to address this early on.
We have a network of promotional staff who will understand your marketing campaign as well as your promotional vehicle. Check out our promo staffing guide to see who’s available and how they can work to showcase your brand!
Give your campaign the support it deserves!
Whether you’re planning a small event or a huge marketing campaign with freebies and games, it’s easy to feel overwhelmed – and that’s where our support services come in. From logistics to content capture, we can manage every aspect on your behalf.
We only need your brief, design assets, and approval at various stages to ensure you’re happy. See what happens after you book for a look at what to expect.
But first, we recommend checking out the six support services available. Whatever you need, our team can help make your campaign the best it can be!
