‘In The Style’ Dani Dyer collection launch

Celebrity-loved online fashion brand ‘In The Style’ celebrates the upcoming launch of its brand new collaboration with Dani Dyer.

And what better way to share the news than from the roof of an open top bus tour in London!

We’ve loved transforming our bus into the main attraction for the press photo call, which started its tour at South Bank. Dani is touring key locations across London, and using the bus to communicate key messages for the campaign.

Both the external and internal branding for the bus is all about championing girl power, inclusivity and the sisterhood – a true reflection of Dani’s fun and feminine personality.

This has all been translated in the design: from the teaser shots of her new collection on the external wrap to the stunning floral prop details inside the bus, the result definitely has the wow factor.

Promohire worked with the In The Style team on the logistics for the campaign and provided a driver. Without the practical aspects to worry about, the team could focus on this guerrilla PR activity and maximise the day. Check out the bus on the day!

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