Skincare campaigns aren’t just about showcasing the latest creams – they’re about building trust and making connections. Consumers want to see and feel your products before committing, and they may want to learn more before buying them. That’s where immersive skincare events and pop-ups come into their own!
This blog looks at what the biggest skincare brands are doing with their campaigns, all to connect with audiences and make a lasting impact.
1. Develop a clean, inviting space
Skincare campaigns often involve some kind of sampling or ‘testing’ element. But if you have a lot of products on offer, guests will likely want to freshen up between samples. Wash basins and wipes will let them try each product with clean hands, while showing you care about hygiene.
Clean spaces build trust – and in skincare, trust is everything.
There are plenty of ways to engage with guests beyond just sampling. Why not check out the 8 beauty and skincare event ideas for inspiration?
2. Display unmistakable branding
Skincare events have to build awareness, so you’ll want your logo clear and visible, along with any unique messaging front and centre. Strong branding helps make skincare campaigns consistent, ensuring every touchpoint reflects the brand’s identity.
Include cohesive visuals, colours and typography throughout the space, as well as staff uniforms. Don’t forget to brand any photo moments or digital screens, too. This ensures your identity will be clearly marked whenever someone shares a photo or video.
See our guide on how to make your skincare event ready for Instagram!
3. Add treatment seats or consultation spaces
If you want guests to learn about what you offer, then you’ll have to make them comfortable. For skincare brands, this means creating a relaxed environment. Comfortable seating allows people to ‘settle in’, and staff will love getting off their feet.
Seating should be spaced to avoid overcrowding, but you can also build a space that encourages conversations. Whatever you do, be aware it’ll set the tone for your skincare brand experience – and decide how people engage with your promotional event.
Our Aveeno case study shows how a consultation space can be smartly designed to put guests at ease, for better engagement.
4. Build eye-catching product displays
Skincare brands love to show off their best products, and a well-designed display wall can turn a pop-up into a place where guests explore the best items on sale.
Tiered shelving or modular units can highlight the newest items, while interactive elements (like testing bottles) make sampling a breeze. Skincare brands like Aveeno use product displays in their events, as do beauty brands like VIEVE.
Alternatively, you could always display bottles alongside informational posters and graphics – just like in QV’s promotional skincare campaign.
5. Focus on fun to win engagement
Skincare events must be functional, sure, but they can also be playful and interactive. Entertainment turns a simple pop-up into an experience that really draws a crowd, so going big like this can pay off and mean better results in the long run.
Spin-to-win games always spark excitement, especially with sample bundles, discount codes, branded accessories, and mini treatments up for grabs. You could also theme backdrops and produce 3D props to encourage social media posts.
User-generated content is on our list of the top beauty and skincare marketing trends, so a shareable display like this could even send your skincare brand viral!
6. Consider promotional vehicle hire
Promotional vehicles can serve as excellent skincare campaign hubs! In fact, brands rely on them for weekend pop-ups, month-long tours, and everything in-between.
Promo vehicles come in all shapes and sizes. Go big and immersive with a customisable Airstream or look to go smaller with the iconic Citroen H-Van or classic Renault Estafette – it’s entirely up to you!
Unsure if you need a promotional vehicle for your next event? Here’s why vehicles are used for beauty and skincare campaigns across the UK.
7. Discuss your ideas with the experts
Have an idea but don’t know what’s best or where to go with it? At Promohire, we work with the biggest beauty and skincare brands around, so we know a thing or two about making them a success.
Wherever you are in the planning stage, it all starts with a FREE discovery call where we can discuss your needs and explore ideas that work for you. And remember, there’s no obligation to use us for your campaign or even to use a promotional vehicle!
Click below to see how we bring skincare events to life and book your free call.
