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How a Branded Vehicle Can Support Your Product Sampling Campaign

So, you’re planning a product sampling campaign. You’ve got the samples and venues lined up, and you’re looking forward to seeing how people react. But how are you going to get those samples into the hands of your audience? With a branded vehicle, you’ll have a way to ensure this happens – and it might push your campaign to the next level.

Here, we dive into the ways promotional vehicle hire can improve the experience. You’ll also get a quick rundown of the best branded vehicles for the job.

A brad ambassador for BT at a product sampling campaign.

How effective is product sampling?

According to most of our clients, very! QV Skincare gave out 10,000 samples over just a few weeks, and that’s to say nothing of the data shared and connections made.

In fact, over 70% of consumers say they’re more likely to buy a product after trying it. This naturally leads to more sales and puts more money in your pocket in the long run. So, it makes sense that a product sampling campaign can boost sales.

How can a branded vehicle boost your campaign?

Promotional vehicle hire can really push your event to the next level. Here’s how:

1. A visual showcase

Once emblazoned with our graphics, your vehicle will turn heads wherever it goes. It could even spark curiosity on the road to your venue! So, you’ll want the design to put your brand’s best foot forward and tell your audience what you’re about.

Whether you pick a contemporary sampling van or a vintage Estafette (to name just a few!), the right design can go a long way. But why not take things further with a roof prop, signage, or interior lights? See how to elevate your campaign for more inspiration.

A branded van for a product sampling campaign for Walkers, with a man dressed as a tennis player with free samples available.

2. A mobile advertisement

Your branded vehicle acts as the hub of your promotion, serving as a movable stage from which the whole event takes place. It’s more than just a backdrop, though. Depending on the vehicle, it can also be taken out on local tours.

BrewDog took their custom VW Camper around town, making surprise stops for quick and meaningful engagement. If you’re unsure where to visit during your campaign, see our list of the top sampling locations in the UK.

Brewdog staff handing out samples at a promotional campaign, with people around.

3. A spacious storage solution

Brands often use promotional vehicle hire for mobile storage, and even milk floats and Piaggio Apes can be fitted with product areas. These vehicles are sent to each venue with the samples inside, but you can always have more sent via support van.

If you’re handing out ice creams as part of a summer product sampling campaign, why not pick an ice cream van with chest freezers and Carpigiani machine? If you need help, we can book promotional staff like ice cream specialists on your behalf.

Amazon staff hustle to bring boxes out of a US postal van storage area.

4. A reflection of your brand’s style

A branded vehicle does more than provide decoration and storage. It can also be a statement of its own. So, if you’re a part of a high-fashion brand with a vintage feel, then you may want to advertise with a vintage vehicle like the VW Camper or Citroen H-Van.

Louis Vuitton did just that, placing a floral Camper inside one of their stores to advertise a new range. You could go classical or quirky, luxury or sporty, or pick an American ambulance or postal van that are normally only seen in movies.

Whatever your brand stands for, promotional vehicle hire can match the aesthetic.

A shot of the Louis Vuitton Camper Van indoors. Above the Louis Vuitton branded vehicle, looking down.

5. A social media star

A special vehicle can help take your product sampling campaign online. By providing ‘selfie spots’ in front of your vehicle with hashtags and QR codes, visitors will be encouraged to share their experience and feedback online.

You could include these elements on the vehicle wrap itself or build a ‘selfie moment’ using props at the venue. You might even hire a videographer to capture shots and reels of your campaign in action!

A videographer takes shots of a branded ice cream van for a product sampling campaign.

Get a quote for your branded sampling vehicle

At Promohire, we have a variety of promotional vehicles just waiting to be branded – ranging from modern taxis and sampling trucks to spacious Airstreams, compact Piaggio Apes and imposing double-decker buses!

We can also help with all of your sampling and fulfilment needs, giving you a place to store your ambient stock with delivery and restocking handled by our team.

To start, click the button below to visit our budget calculator. Just pick a vehicle and play with hire and activation days to get a free estimate.

Check Out Our Budget Calculator