When it comes to winning approval and making your campaign happen, ideas alone aren’t enough. You need a way to package those ideas into something visual, compelling, and easy to understand – and that’s where a pitch deck comes in!
An essential marketing tool, this document sets clear objectives and explains why they matter. In this guide, we explain their importance and provide simple pitch deck tips so you can make yours impossible to ignore.
Why Pitch Decks Matter
Your pitch deck is a tool that helps the end client feel confident that you have the perfect solution for them. The deck proves the value of your campaign and builds trust with anyone who needs to give sign off.
A strong pitch deck...
Justifies the investment: It explains what’s at stake and what the brand has to gain from the promotional campaign. In turn, key decision-makers can look at the plan in their own time, assess the budget and feasibility, and then say yes with confidence.
Brings your plan to life: A big project with lots of moving parts can be hard to imagine at the early stage. A strong pitch deck, with plenty of imagery, can help others to see these ideas in advance and make it easier for them to get on board.
Beats the competition: If you don’t make it easy for someone to say yes to your project, someone else will. A well-planned pitch deck shows commitment, value, and clever planning. And by building trust, it ensures you’re the one that wins the order.
What to include in your pitch deck
You don’t need to make dozens of slides to make an impact. It’s about being concise, smart about structure, and telling the reader exactly what they need to know.
Objectives and KPIs
All marketing comes down to this – what do you need to achieve? It may mean getting a certain number of sign-ups, growing the customer base, or creating content to use on social media. You might even be looking to increase your followers by running an influencer campaign.
Whether it’s a sampling weekend, awareness event, or ambitious campaign like SHEIN’s Seasonal Countdown, start with a punchy mission statement. Next, move on to the objectives and how the campaign will produce results. It’s all to help justify the expense and show why the promotional campaign is worth doing.
The campaign idea
This is the big sell, so make it good! Paint a picture of how the event will work in practice and how you might expect the audience to react. You can start by explaining why this makes sense for the brand given its products and history, and then move on to how you intend to appeal to their target audience.
You can include:
- The promotional vehicle that’s best for the campaign
- The type of promotional staff you may need to hire
- Details about the brand’s key demographic/audience
- A list of staff members who’ll be running the event
- Info about engagement props or digital tech you’ll need
A step-by-step action plan
One of the best pitch deck tips we can give is to create an action plan. Break the event down into stages to show the guest experience.
For example, cosmetic brand QV Skincare used ambassadors to welcome guests onto their custom Airstream. They then walked them to product testing areas, where they could try out cosmetics, wash their hands, and collect goodie bags. They could then pose with a backdrop and 3D prop, or learn more by speaking with QV’s cosmetic experts.
An action plan helps stakeholders feel involved before the campaign even starts, and they might even see ways to improve it – at which point you know you’ve won them over!
Creative visuals
One of the pitch deck’s biggest selling points is how visual it can be. Quick mockups, such as your promotional vehicle wrapped in the brand’s colours, mood boards, or even AI-generated images can help convey your ideas.
2D sketches and 3D renders can act as concepts, which will then be refined as the project takes shape. You could also look for shots of similar promotional campaigns, then include them as examples of what can be achieved.
Why not check out Promohire’s Pinterest account for inspiration?
Locations
Where will the campaign take place? Carry out some research on the top venues that will suit the brand, then bullet list some details in your pitch deck. If you need some help, see our list of the top city venues.
Explain what makes each location special and why it works for the activation. For example, a commuter hub might be ideal for sampling, while a cultural hotspot could be better for influencer-led content.
A breakdown of costs
No pitch deck is complete without a cost overview. It’s the only way to secure approval, as no finance team will provide sign off without knowing the numbers involved.
This section doesn’t have to be overly detailed, but it does need to outline the major expenses – things like vehicle hire, branding, staffing, and logistics. Without this information, a pitch deck feels unfinished and risks being dismissed.
Unless you’re coming to Promohire for a quote, make sure your deck includes a cost breakdown so it’s ready for sign-off. Try our free budget calculator and check our campaign services guide to see how we charge for support.
Download your pitch deck template
Why stop at pitch deck tips when we can do some of the hard work for you? Click the button below to download our ready-to-use PowerPoint template, designed especially for promotional campaigns.
It’s already structured with the key sections you’ll need. Simply add your own text, images, and brand details. From there, you’ll have a professional-looking deck that helps you present ideas clearly, justify costs, and win approval.
