Sampling campaigns aren’t just about getting guests to try before they buy. They’re also about sparking conversations, making real-world connections, and creating content that’s shared a thousand times over. But to do that, you’ll need more than just a mobile food van and a freezer full of treats.
Here’s how Promohire helps food and drink brands make an impact through high-energy sampling, for long-term results that exceed expectations.
1. A creative approach to sampling
Need advice or a creative idea that’ll help stop people in their tracks?
While some clients come to us with a fully formed idea, many ask us to nail down the specifics for them, with a detailed look at sampling campaigns have worked before.
At Promohire, we can fully support your creative vision or add to an existing plan of action – delivering everything from pitch decks to technical drawings, and we can even craft 3D CAD renders as a preview of your activation.
Importantly, all 3D visuals are built from a production perspective, often with your branding in place. This gives you a chance to see inside your mobile sampling van, including its equipment and layout.
We also collaborate on materials and finishes, for visual impact within your budget. Check out these 8 great sampling campaigns to see what our creativity can achieve.
2. Storage and fulfilment, sorted
Where you keep your samples can’t be an afterthought, especially if there’s a high volume of freebies to store, deliver, and hand out.
Food and drink brands need somewhere to keep these items until the time comes. We can store everything at the right temperature to keep products fresh and campaign ready. We'll load set quantities into your sampling van, then send support vehicles to restock your event.
Our fulfilment experts manage this flow from end to end, removing the pressure from your brand. Visit our sampling and fulfilment guide for a breakdown of these services.
3. Samples worth talking about
Want to take your campaign to the next level with a unique, mouth-watering treat?
Promohire doesn’t just support food and drink brands with their own products to sample. We can also provide custom tasting options for entertainment brands, creating tasting elements that make for a unique experience.
Look no further than The Witcher's summer event, where a bespoke ice cream bridged the gap between the fantasy show and real-life engagement.
We’re also mindful of HFSS regulations. With venues often placing restrictions on food sampling, we can explore HFSS-friendly ideas to give your campaign a healthy spin.
4. The right people on the ground
Great sampling events rely on great people, so be sure to hire promotional staff who can keep excitement levels high, and the samples flowing.
It's not just about brand ambassadors, either. Mobile food vans can need expert caterers, while hot drink sampling vans work best with trusted baristas.
And with event managers standing by food hygiene, safety and service with a smile, Promohire can deliver staff with the recipe for success – and massive engagement!
See our tips on hiring brand ambassadors or check out our promotional staffing guide for advice on finding the people for your brand sampling campaign.
5. Turning moments into content
Campaigns are as much about the people attending as they are about your product. By capturing the joy of the event, you showcase this item as the hero of the moment.
We can arrange content capture from the first activation day, providing raw photos and videos for use in PR, social posts, and future marketing efforts. You can also ask us to make your sampling more shareable, with QR codes, hashtags and interactive touches that encourage people to get involved – then post their experience for all to see!
Discover the importance of capturing the moment, then visit our content capture guide to see how we can bring your brand to life online.
6. Venues and logistics, handled
Logistics can be complex, but with Promohire, you have the expertise of a team a thousand campaigns in the making.
We know which venues work best for food and drink sampling, and can shortlist great locations to suit your brand and target audience. If you have somewhere in mind, we can run all the checks necessary, then book it on your behalf.
Once approved, we’ll ensure everything’s where it needs to be, and we can arrange on-site power to keep your campaign running without issue.
Check out our breakdown of campaign logistics, and head to our Data Vandals case study to see how we helped a trendy brand reach diverse communities all over London!
7. Branded props and finishing touches
Sometimes it’s the extras that make a sampling campaign impossible to ignore.
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That’s why our design and build team is always busy crafting everything from oversized roof props to 3D freestanding models. Whether it's a simple A-board or an oversized roof barrel, we'll ensure the concept works in the real world. See our bespoke design and build guide to learn how we bring these bold ideas to life.
We also supply all finishing touches, from branded napkins and tubs to banners, parasols and deckchairs. Many of these are available via our unique branding store, making it easy to kit out your campaign all in one place.
Ready to get sampling right?
With a robust set of campaign services and the creativity to match, Promohire empowers food and drink brands to connect with audiences.
If you’re planning a promotional campaign and want expert support from day one, click below and book a free discovery call where you’ll explore the options, discuss your needs without any pushy sales tactics.
We’ll help you get everything right first time!
